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Please, launch

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It was my first startup.

As much as I read from others, “launch early and iterate often”, there was something in my psyche that told me: “this launch must be as perfect as possible”.

My cofounder and I would debate for weeks on the in the intricacies of what we needed before launching in to our private beta.  This was the first serious venture either of us had ever undertaken, so we wanted to launch with a “bang”.

We had a plan and clear vision originally, but throughout development we kept thinking: what if we add this? Wouldn’t it be better if we threw this feature in?  In fact, my cofounder and I debated so much on ideas that by the end of our long arguments we compromised for a vision that was completely different from the original plan.

Now, this isn’t a bad thing necessarily, but did our users even want this change?  Well, we don’t know because we kept changing the vision before we even had users.  We hypothesized in our minds what our users wanted before we even launched and saw their response—it was ridiculous to say the least.  But alas, we were both naive first time founders.

The sad part?  We planned, plotted, and researched to the point that we never got to launch the venture.  Some outside circumstances (unrelated to the business) had made continuing the venture together close to impossible, and guess what?  We never even got to release it.

The point is though, we had months to develop the product and we were so close to releasing.  But we didn’t.

There are the obviously many reasons to launch early.  From not knowing exactly what users want to gaining traction early on, but there’s an even more inspiring reasons, for me.

Launch early because you never know what can happen.  It’s unfortunate that a well-developed vision and a promising team can’t launch their startup within a reasonable timeframe solely because they analyze the details to death.

My fear is that there are startup founders in similar positions as I was.  And I really hope you and your team can stop the hypothesizing, stop the excessive blog reading, and just please, launch.

It’d be cool if you could follow us on twitter.

A lot of people have been asking how I found my technical cofounder (I found him online since I didn’t know any prior to meeting him). So I decided to make a few videos to explain the process. They are 100% free and I just hope they help. Enter your email to get the videos:

If you’d like more information on the free video course, get more information

2 Responses so far.

  1. Keith Posehn says:

    I understand all too well. We’ve been working for a year and have pivoted once. However, we learned our lesson and tonight we just launched. Thanks for posting this – I definitely agree that entrepreneurs need to launch first, iterate later :)